Browsing by Author "Mutlu, Irmak"
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Digital maturity measurement based on the stages of digital business transformation a study in the automotive sales and aftersales sector
Digital transformation is the change of socio-economic structures such as business models, supply chains, platforms, or ecosystems as a consequence of the use of digital technology. Consistent with the previous research ... -
Digital technology and the stages of digital business transformation
Mutlu, Irmak; den Hartigh, Erik; Üçler, Çağlar (IEEE, 2022)Companies use digital technology to transform their business. Digitization, digitalization, and digital transformation have been proposed as stages in this business transformation process. Researchers have also proposed a ...
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